Ultimate Guide to Highlighting Duplicate Values in Excel

When working with large datasets, you often encounter issue where you data isn’t pristine and needs cleaning up before you analyse it.

For instance, finding and filtering out duplicate values (or rows) in a large Microsoft Excel sheet.

How to find duplicates in Excel? 

This comprehensive guide shows you how to instantly highlight all the duplicate values and rows in your data using Excel’s in-built tools.


Why Highlight Duplicate Values?

There can be numerous reasons why one would want to highlight (or sort out) duplicate values from a data set. All you need to know is how this smart function works. Soon after you will find it playing an important part in your daily-life excel ventures.

The two common ways how you can highlight dupes in excel include the following:

  • Using the Highlight Duplicate Value rule under the Conditional Formatting tab.
  • Using the COUNTIF Formula under the Conditional Formatting tab.

Using the highlight duplicate value rule under the Conditional Formatting tab, you only need a couple things. First, define a range of cells, then save your specific formatting that you’d want to be applied to the cells containing the duplicate values. The rest of the job is done by excel!

The COUNTIF formula, however, works on the syntax of COUNTIF (range, criteria). Details of the same are discussed later in the article.

In situations of tight deadlines and voluminous sets of data where accuracy is of foremost importance, this function can play a vital role for all excel users.

For instance, you may be compiling the academic result of 1000s of students. Once you have punched in the marks against the ID of every student, you may want to readily identify if there has been any duplication of records i.e. entries for the same student posted twice.

That is where the highlight duplicate values function comes in handy – you don’t need to scroll rows and columns to look out for that. Instead, just hop on to the conditional formatting tab, select the cell range, bring the highlight duplicate value function into action and sit back to see excel do the job for you.

Similarly, you may want to identify all students from your database who secured 90% marks to know the number of students who fall within the grid of 90% marks. No worries, highlighting duplicates in excel is child’s play once you master it and use the same, you can have all students with 90% marks immediately highlighted.

For details into how you can highlight duplicates in excel and how to find duplicates in excel 2010, continue scrolling.

If you want to learn about Excel’s other tools, read our guide on Forecasts in Excel here.


Highlighting Duplicates Use Cases

The smart duplicate identification function of excel can come in handy for several reasons as it allows you to filter out duplicate or unique values from any given data. While the uses may be endless, this function is commonly used for the following purposes, namely:

  • Compilation of academic results
  • Sophistication of large sets of data
  • Data sampling for audit
  • Preparation of accounts
  • Preparation of bank reconciliation statements

Before we dive into the details of how to apply this function to yield different results, let’s take a glance at how this function works. Once you apply the function to a given range of data, excel identifies the duplicate values as per the defined criteria and highlights them for users as follows.

Repetitive expenses identified using the excel highlighting duplicate function.

You may command excel to highlight for you a single cell or a whole row that constitutes duplicate values. Once the dupes are identified, you can remove them, segregate or aggregate them or work them out just as you like.


How to Highlight Individual Values in Excel – Simple Example

Let’s take a look into how the Highlight Duplicates (Excel) function works. Beginning with a simple example, below is an image that represents a table of invoices arranged customer-wise.

Purchases of different models of cars made by different customers


It shows the amount invoiced to each customer against the purchase of different modeled cars.

Within this data set, you may want to highlight duplicates as follows:

  • All purchases of the same value within either of the models (categories).
  • All purchases of the same value within each of the models (categories).


Highlighting Duplicate Values from multiple rows:

To filter out all purchases of the same value within either of the models (categories), here are the steps to follow.

Step 1: Select the data range from where you want to pick out duplicate values. In the given example, as we want to select purchases of the same value from all the models, the entire dataset containing numbers is selected.


Selection of the dataset that contains numbers


Step 2: With the data range selected, go home, go to the ‘Styles’ tab, tap on the ‘Conditional Formatting’ section to see a drop-down menu of options as follows.


The conditional formatting dropdown menu


Step 3: To select the duplicate values from the dropdown menu of Conditional Formatting, select ‘Highlight Values’ and then select ‘Duplicate Values’ as shown in the screenshot below.


Highlight Duplicate Value function from the conditional formatting dropdown menu


Step 4: Choosing this option would open a Dialogue box as evident from the screenshot below.


Dialogue box with conditional formatting options


The dialogue box, as above, presents you with two choices to make. From the first option, you must select the ‘Duplicate’ option.


Choosing the Duplicate Option


From the second dropdown menu, you can choose any formatting that you may want to be applied to the duplicate values.


Choosing the Format to be applied


Excel presents you with the most commonly chosen options by most excel users. However, if you want different formatting to be applied to, you can choose the ‘Custom’ formatting option as below and custom the formatting to your choice.

This allows you to choose between various format settings including the Font style, the border style, and the fill style. Learn more about different formatting options in Excel and their applicability here.


The Custom Format settings


Once you have applied the function, excel highlights duplicates for you from the entire selected range of cells. All of the highlighted cells indicate values that have occurred two or more times in the entire selected range.


Duplicate values identified and highlighted by Excel


Highlighting Duplicate Values from individual Rows / Columns:

You may also want to select invoices of the same value within every single model of car. For example, you may want to identify invoices of the same value from the Electric Cars only. To filter out all purchases of the same value within each of the models (categories), here are the easy steps that you need to follow.

Step 1: Select the data range (the single row/column) from where you want to pick out duplicate values. In the given example, as we want to identify duplicates within Electric Cars only, the column containing invoices of Electric Cars (i.e. Column B) is selected only.


Selection of a single column that contains the data


Step 2: With the column selected, go home, go to the ‘Styles’ tab, tap on the ‘Conditional Formatting’ section to see a drop-down menu of options. To select the duplicate values, from the dropdown menu of Conditional Formatting, select Highlight Values and then select Duplicate Values. Choose the formatting you’d want to apply to the duplicate values, and you are done.

Excel would highlight the duplicate values for you within a single column as follows:


Duplicate values identified and highlighted within a single column


You may also highlight duplicate values within each column separately. For example, to identify and highlight duplicate values appearing within each individual model of cars, you may repeat the above process for every single column, and excel would highlight duplicate values from each column as follows.


Duplicate values identified and highlighted within every single column


Learn more about conditional formatting in excel by reading about it here.


What is the COUNTIF Formula?

The very commonly known COUNTIF function is primarily purported to count the number of cells appearing within a defined range that meets a specified criterion. However, this function is also used to highlight duplicate values within excel. It outstands the contemporary ‘Conditional Formatting’ function as it allows defining commands of your choice, unlike the conditional formatting rule whereby you can only command excel to pick out duplicates.


=  COUNTIF (range, criteria)

Within the above syntax, range defines the range of cells whereupon the COUNTIF formula is to be applied, whereas criteria defines the criteria to be applied to identify duplicate values.


How can you use the COUNTIF Function to highlight duplicates within excel?

Using the COUNTIF function to highlight duplicates or triplicates or other repetitive values requires you to follow these simple steps.

1: Select the range of cells, reach out for the ‘Conditional Formatting’ function in the ‘Style’ section of the ‘Home’ tab and select ‘New Rule’.

2: Choose the option ‘Use a formula to determine which cells to format’.

3: Feed in the formula using the above syntax. Define the range of cells and then specify a condition. For example, you may customize the COUNTIF formula as follows:

=COUNTIF($A$1:$B$9, A1)=2

The absolute reference ($A$1:$B$9) defines the range A1:B9 for excel, whereas the argument A1 defines the criterion for cell identification. Excel will identify and highlight cells that contain the same value as that in cell A1 and the same formula is automatically amended and applied to all the cells within the selected range. If in the defined range i.e. A1:B9, any value appears for 2 times, excel will identify and highlight those cells as in the screenshot.

Once you have specified the formula, make sure to set up a formatting style that you’d want to be applied to the highlighted values as can be seen in the screenshot below.


Specifying a COUNTIF function and setting up a formatting style


And that is how it works. Excel has highlighted all the cells that contain duplicate values only. What you must note here is that excel has not highlighted values that appear more than twice like ‘Trucks’ & ‘Cars’.


Excel highlights all duplicate values


You can therefore amend the COUNTIF Formula to yield results of your choice. For example, you may amend the foregoing formula as =COUNTIF($A$1:$B$9, A1) = 3 and excel would highlight all triplicate values as follows.


Excel highlights all triplicate values


Excel has now only highlighted the triplicate values from the data range i.e. Trucks and Cars, and not the duplicate values.

You may also amend the formula as =COUNTIF($A$1:$B$9, A1) > 3 to yield results where excel would highlight all values that appear more than 3 times in the given data set. For example, in the screenshot below, excel has highlighted only those values that appear for more than thrice i.e. Helicopters.


Excel highlights all values that appear more than three times


Note: While writing up a COUNTIF Formula, always define the upper left value as the criterion, excel will automatically fill in the series and copy-paste it to the rest of the cells as =COUNTIF($A$1:$B$9, A2)=2 in A2, =COUNTIF($A$1:$B$9, B2)=2 in B2 and so on.

Also, if the above formulas are a little too complex to remember or compose, you may give a descriptive name to your cell range and use the same while defining the above formula. Read more about named ranges in excel here.


How to Highlight Rows in Excel – Simple Example

The illustrations demonstrated above explain how you may highlight duplicate values within excel at the cell level. But can excel highlight a whole row based on duplicate values in one specific column, multiple columns, or all columns? Definitely yes. Here is how you can get on the go.

The built-in preset of excel for highlighting duplicate values through Conditional Formatting > Highlight Values > Duplicate values only works when at the cell level. If you want to highlight an entire row based on duplicate values appearing in any one or more columns of that row, you’ll have to employ the COUNTIFS function as follows.



The COUNTIFS function primarily comes into action when you want to highlight rows that contain the same values in each of the columns i.e. absolute duplicate rows. Or, by contrary, rows that have the same values in multiple columns.

Employing the COUNTIFS function helps you compare, evaluate and identify data against multiple criteria in contrast to the COUNTIF function where you can only define a single criterion. For example, if you have a data set that constitutes multiple columns, go to Conditional Formatting > New Rule > Use a formula to determine which cells to format and write the COUNTIFS formula as follows.

= COUNTIFS ($A$2:$A$10, $A2, $B$2:$B$10, $B2) = 2

Defining the COUNTIFS Formula


Excel would yield results as follows.


Excel highlights all rows that meet the defined criteria


It is important to note how excel has highlighted all those rows that constitute duplicate values in Column A & B. Row 7 and 8 constitute the same values in Column A & B as that of Row 1 and 4.

However, despite containing the same values in Column A (Ginger and Carrots), row 9 and 10 were not highlighted by excel as they contained different values in column B. Using the COUNTIFS function, excel evaluates data against each defined criterion and only those rows that meet all the criteria are highlighted by excel.

Note: The COUNTIFS function works exactly like the COUNTIF function. You can amend the COUNIFS formula to identify triplicates by substituting the ‘2’ in the above formula with ‘3’. Or you may set criteria as ‘>1’ or ‘<3’ etc. You can also add define additional criteria to the above formula. For example,

= COUNTIFS ($A$2:$A$10, $A2, $B$2:$B$10, $B2, $C$2:$C$10, $C2) = 2


Troubleshooting when highlighting duplicates

Some common problems that users face while using the above-explained functions are as follows.

1.   Wrong formula

If you opt for the COUNTIF formula, the accuracy and precision of results are always going to depend on the formula you define. Auditing the formula for accuracy can help the cause.

Also, the COUNTIF formula requires you to define a condition, which if turns out to be true, the formula will be triggered and excel would accordingly identify and highlight figures. The condition you define must meet your demands.

For instance, if you define a formula as =COUNTIF($A$1:$A$10, A2)=2, excel will only highlight values that appear twice. However, if you define the COUNTIF formula as =COUNTIF($A$1:$A$10, A2)>1, excel will highlight all those values that appear more than once (i.e. all duplicates, triplicates, and values that appear for more than thrice).

2.   Excel not recognizing duplicates

It is often the case that you see a value appearing twice in the given data but, the same is not highlighted by excel – one of the most common problems that excel users complain of. This is often the case when you have not selected the entire data range i.e. the cell containing that value might have been left out. Or, if you are using the COUNTIF function, you are probably not defining the formula right.

Also, some of the times, two values are not absolutely identical as might seem to be such as 1000876453542526 and 1000876453543526. Excel will, however, only identify and highlight values that are entirely duplicate.

3.   Long Strings

Although highly unlikely, but if your data set consists of cells that contain values exceeding 255 characters, the COUNTIF function might return incorrect results when used to match such lengthy strings.

4.   Case of characters

Neither the simple conditional formatting rule nor the COUNTIF function of excel is considerate of cases of the values. For example, if your selected cell range consists of ‘Apple’ in cell A1 and ‘apple’ in cell A2, Excel would highlight them both irrespective of the cases of characters being different in both the words.

5.   Wildcard Characters

When using wildcard characters like a question mark [?]  in any of the values appearing in your data set, take note of the following.

A question mark matches any character in its place, be it a special character, a number, or an alphabet. For example, if cell A1 contains ‘Apple?’ and cell B1 contains ‘Apple.’ Or ‘Apple1’ or ‘Apple!’, excel would highlight them both as duplicates. Here excel matches the question mark with every character in its place, [.], [1], [!], or any other character.



If you are a regular excel user or even if you use excel rarely, you’ll surely come across the need to identify unique or duplicate values appearing in your data. And when dealing with a large volume of data, it can often get super hectic to pick out duplicate values. Highlighting duplicate values using the smart functions of excel is child’s play, and if you put in some effort, you will likely master it soon.

About Ben Richardson

Ben is a director of Acuity Training. He writes about SQL, Power BI and Excel on a number of industry sites including SQLCentral, SQLshack and codingsight.