Assertiveness is a learned skill. It does not come naturally to most people. There are great benefits from our assertiveness training and being able to communicate assertively will help to bring success.

Assertiveness TrainingAssertive people are less stressed. They also don’t feel threatened when things don’t go as planned.

Acting assertively does not mean that you act unfairly or without empathy.

If you can, you are able to get to ‘win-win’ solutions more quickly and are also usually a problem solver. This is because you don’t feel worried about taking action to find solutions.

The influence and power that assertiveness brings comes from self-assurance not from bullying or intimidation. If you treat others fairly they will reciprocate and treat you fairly in return.

This will mean that you are viewed as a leader, and someone who people will enjoy working for. How assertive are you?


✔ Small class sizes with a hands on training approach = More questions & trainer attention.

✔ We have the best trainers. Don’t take our word for it! Take a look at our customer review video below.

✔ Comfortable and relaxed environment with lunch and refreshments all catered for.


By the end of the course, you will be able to:

  • Use the 7-step Assertive Care process
  • Understand the importance of four core communication skills
  • Appreciate the importance of active listening
  • Recognise the Win-Win of the Thomas-Kilmann matrix
  • Demonstrate confident assertiveness

Who will benefit?

All staff members wishing to increase their assertiveness and confidence when dealing with colleagues and customers.


YES! You can train this privately, this includes:

  • Training at your site or our training centres.
  • Customising the course to suit more specific needs of teams or individuals.
  • 1-2-1 sessions with a trainer.

A private assertiveness course allows that extra bit of privacy whether the training is for an individual or a team, you can speak to our trainers with the upmost confidentiality.  This allows our trainers to really look at the root cause of the issues. Once these are out in the open it is possible to deal with them and effect long-lasting change at a fundamental level.

If this is something you are interested in please get in touch, click here to email us direct or call us on 01483 688 488.


Our courses run from 9.30am to roughly 4.15pm with refreshments throughout the day and a break for a tasty, freshly prepared lunch.

We offer a relaxed, supportive learning environment, fully air-conditioned facilities and some of the nicest instructors on the planet.

Also, included:Acuity Lunch

✔ A full colour manual and book to take home.

✔ All notes and handouts from the training.

✔ A snazzy certificate of attendance.

✔ Freshly prepared lunch.

✔ Refreshments throughout the day.


Download the course details

We begin this assertive communication course by discussing with everyone their strengths and weakensses.

We try to clearly identify the key difficult situations that each delegate faces.

We then look at where they would like to be when returning to work after the course.

  • Analysing current strengths and weaknesses
  • Identifying critical situations
  • Establishing the desired outcome

We now cover the basics of communcation.

We look at the key elements of language and communication and, in particular, at how to communicate professionally. We also look at professional listening.

  • Building language skills
  • Communicating professionally
  • Listening 2:1

Different methods of communication require different communication styles.

We start this session looking at how to be assertive on the telephone and how to deal with difficult calls.

We then look at written assertive communication and being assertive in person.

  • Being assertive on the telephone
  • Handling difficult calls successfully
  • Assertive behaviour face to face
  • Writing assertively

There are a number of different types of assertive communication.

For example, empathic assertiveness is a way of communicating your request while demonstrating empathy for the situation that the other person is in.

In this session we look at each type in turn and then look at when it is most appropriate to use each one.

We also take time to look at the differences and similarities between aggression, assertiveness and passivity.

  • What they are and how to recognise each one
  • When to use them
  • Helping clients and customers assertively
  • Recognise the links and the differences between aggression, assertiveness and passivity

The most difficult time to be assertive is usually the time when it would be most valuable. Namely in an especially difficult or stressful situation.

Here we look at how to be assertive in difficult situations by taking the situation into account. We also look at the 7-step assertiveness process.

Finally we map all of this onto the Thomas-Kilamnn matrix. This is a very helpful way to try to find win-win situations when looking at things.

  • Take the situation into account
  • Use the 7-step Assertive Care process
  • Map onto the Thomas-Kilmann matrix to help you reach the Win-Win

We finish the course bey reviewing what we have covered and setting some clear objectives for future behaviour and communication.

The aim of this course it to permanently impact your communication style.

Everyone leaves this course with a very clear understanding of how they need to behave differently in future and with a personal action plan.

  • What will you do differently from tomorrow?
  • Commit to a your personal assertiveness action plan
Dates & Prices

Course duration: 1 day

Choose location:

£395 (+VAT)

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