Introduction

Learn everything you need to know to start sending attractive, engaging emails on this 2-day HTML email training course.

This is a hands-on course. It includes lots of time to experiment with what you are being taught, try things out for yourself and ask questions.

By the time you finish, you will be very comfortable creating HTML emails from scratch.

✔ A complete beginners’ course that covers all of the basics.
✔ Plenty of one to one attention and time to ask questions.
✔ Friendly expert trainers, small groups and a comfortable place to learn.
✔ All the materials and extras that you’ll ever need.
✔ Ongoing support and help with issues you have after the course

What Will I Learn?

This course will give you all the skills you all the technical skills need to create HTML newsletters that your clients love.

In addition you’ll learn about:

Best practices for writing email content.
Optimum writing styles and length of articles.
How best to track and measure the results of newsletters.
Writing and testing subject lines and how to get people coming back for more.

Am I Ready For This Course?

This course does not assume any prior knowledge of HTML, although a basic understanding of the web is useful.

So long as you can happy working on a computer, saving your files to a variety of locations and using multiple windows you’ll be fine.

The Training Day

Our courses run from 9.30am to roughly 4.15pm with refreshments throughout the day and a break for a tasty, freshly prepared lunch.

We offer a relaxed, supportive learning environment, fully air-conditioned facilities and some of the nicest instructors on the planet.

Also, you’ll receive:

✔ A Certificate of Attendance.
✔ A full-colour A4 manual covering everything in the course for future reference.
✔ A USB stick so that you can take the files you’ve been working on home.

Course Details

Download full course details

The ‘bigger picture’ with webmail, email and mobile clients Examples of responsive HTML emails and e-shots
Building a user-friendly HTML email
Distribution of HTML emails
Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
What size should they be?
Do I need a range of sizes?
Should my emails be fluid?
Dreamweaver Overview
Introducing Dreamweaver
Learning the interface
Dreamweaver workflow
HTML Code
Understanding HTML code
Viewing examples of HTML code
Specific HTML email requirements
Basic HTML exercises
CSS Code
Understanding CSS code
Viewing examples of CSS code
Mobile specific CSS
Media queries
Basic CSS exercises
Getting Started

Understanding your readers
The design process – effective responsive layout
HTML email best practices
Creating a new basic HTML page
Adding and formatting text content
Inserting graphics and images
Page layout with tables
Designing a page layout with tables
Creating table structures
Inline styling
Formatting text, images and data in tables
Understanding links
Creating links
Creating email links
Responsive Emails and Use of Media Queries
What does it do and how does it behave?
Do I need media queries?
How can I implement them to render correctly?
Are there any generic fixes for older mail clients
What happens if I need to make a specific width?
How do I code a table for collapse?
How to write CSS to control page layout
Testing your HTML email on desktop and mobile screens
Distribution and Delivery
Creating a mailing list
Managing subscribers
Scheduling and when to send

HTML Email Training For Newsletters

Introduction

What Will I Learn?

Am I Ready For This Course?

The Training Day

Course Details

Dates & Prices