Introduction

Learn everything you need to know to start sending attractive, engaging emails on this 2-day HTML email training course.

This is a hands-on course. It includes lots of time to experiment with what you are being taught, try things out for yourself and ask questions.

By the time you finish, you will be very comfortable creating HTML emails from scratch.

✔ A complete beginner’s course that covers all of the basics.
✔ Plenty of one to one attention and time to ask questions.
✔ Friendly expert trainers, small groups and a comfortable place to learn.
✔ All the materials and extras that you’ll ever need.
✔ Ongoing support and help with issues you have after the course

What Will I Learn?

This course will give you all the skills you all the technical skills need to create HTML newsletters that your clients love.

In addition you’ll learn about:

  • Best practices for writing email content.
  • Optimum writing styles and length of articles.
  • How best to track and measure the results of newsletters.
  • Writing and testing subject lines and how to get people coming back for more.

Am I Ready For This Course?

This course does not assume any prior knowledge of HTML, although a basic understanding of the web is useful.

So long as you can happy working on a computer, saving your files to a variety of locations and using multiple windows you’ll be fine.

The Training Day

Our courses run from 9.30am to roughly 4.15pm with refreshments throughout the day and a break for a tasty, freshly prepared lunch.

We offer a relaxed, supportive learning environment, fully air-conditioned facilities and some of the nicest instructors on the planet.

Also, you’ll receive:

✔ A Certificate of Attendance.
✔ A full-colour A4 manual covering everything in the course for future reference.
✔ A USB stick so that you can take the files you’ve been working on home.

  • The ‘bigger picture’ with webmail, email and mobile clients Examples of responsive HTML emails and e-shots
  • Building a user-friendly HTML email
  • Distribution of HTML emails
  • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
  • What size should they be?
  • Do I need a range of sizes?
  • Should my emails be fluid?
  • Dreamweaver Overview
  • Introducing Dreamweaver
  • Learning the interface
  • Dreamweaver workflow
  • HTML Code
  • Understanding HTML code
  • Viewing examples of HTML code
  • Specific HTML email requirements
  • Basic HTML exercises
  • CSS Code
  • Understanding CSS code
  • Viewing examples of CSS code
  • Mobile specific CSS
  • Media queries
  • Basic CSS exercises
  • Getting Started
  • Understanding your readers
  • The design process – effective responsive layout
  • HTML email best practices
  • Creating a new basic HTML page
  • Adding and formating text content
  • Inserting graphics and images
  • Page layout with tables
  • Designing a page layout with tables
  • Creating table structures
  • Inline styling
  • Formatting text, images and data in tables
  • Understanding links
  • Creating links
  • Creating email links
  • Responsive Emails and Use of Media Queries
  • What does it do and how does it behave?
  • Do I need media queries?
  • How can I implement them to render correctly?
  • Are there any generic fixes for older mail clients
  • What happens if I need to make a specific width?
  • How do I code a table for collapse?
  • How to write CSS to control page layout
  • Testing your HTML email on desktop and mobile screens Distribution and Delivery Creating a mailing list Managing subscribers Scheduling and when to send