Assertiveness Training

Our assertiveness training courses will show you how to communicate your point of view clearly and confidently.

If you struggle to say ‘No” and make yourself heard this is the course for you. We will show you how to stand up for yourself and set boundaries for relationships.

Many people mistake assertiveness for aggression. This is not right.

When you communicate assertively you act fairly and with empathy.  You view yourself as an equal partner and ensure that your point of view is are heard, as well as those of others.

Our assertiveness trainers have many years of experience in helping people who find this stressful and difficult.

We offer assertiveness training courses in London and across the UK. We can also provide onsite training at your office, if that would be more convenient for you.

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Assertiveness Training Course Approach

Our assertiveness training courses will make you a clearer more confident communicator.

These training courses explain the key skills of assertive communication. More importantly, they also involve substantial amounts of time practising these skills.

Learning to communicate assertively is a practical skill and so this course is unashamedly hands-on. We use a variety of role plays and other scenarios to ensure that everyone gets plenty of practice.

People often approach business interactions, especially more difficult ones, with a clear idea of what they want to say. They then find that they lose their confidence during the conversation or find it difficult to get their point across clearly.

We spend time looking at the types of communication that people struggle with most in detail. We then work through strategies for the different types of situation. We also spend time looking specifically at how to work with difficult people.

Being able to communicate clearly and assertively is a key career skill.

Why Is Assertive And Clear Communication Important? Why Do People Struggle With It?

Assertiveness is the ability to stand up for yourself. It means feeling able to express your thoughts, feelings and beliefs in a direct and honest way.

Assertiveness also means being able to respond in an appropriate way to people who do not agree with you. Being assertive does not mean not respecting or ignoring the thoughts and feelings of others.


Why Assertiveness Training is Important

Assertiveness training empowers you to act in your own best interests and shows you how to stand up for yourself without undue anxiety.

Many people don’t communicate clearly because they adopt a passive stance. They have a strong desire to be liked by others.

The result is that they place greater weight on the wants and feelings of others than they do on their own. This means that they fail to communicate their thoughts and feelings clearly, especially when they do not agree with the opinion that the

In extreme cases, responding passively can also encourage other people to treat them badly. In some cases, this can create a vicious circle. Poor treatment by others reinforces their passive behaviour, which then leads to increasingly passive behaviour.

What Is The Difference Between Aggressive Behaviour And Assertive Behaviour?

There is a clear difference between aggressive behaviour and assertive behaviour.

When someone acts aggressively they undermine the rights or confidence of others.

There are a number of ways that it is usually exhibited:

  • unduly rushing somebody,
  • ignoring them,
  • instructing them rather than asking them, or
  • simply failing to take their feelings into account.

Aggressive behaviour does not take into account the feelings or interests of others.

As a result, an aggressive communicator will very rarely praise or consider others. When responding they will often put others down. This will encourage the other person to respond in an unassertive way.

It is often an unsettling experience to be spoken to aggressively. It is common for the receiver can be left wondering what he or she did to deserve being treated in that way.

By contrast, someone who communicates assertively does not leave the other party feeling belittled or ignored. They have the ability to communicate their point of view and feelings clearly without infringing the rights of others.

Examples Of Assertive Behaviour

It is difficult to define assertive behaviour precisely. However, examples of assertive behaviour include:

  1. Identifying your wants and needs and openly raising them with the appropriate people.
  2. The ability to accept criticism in a positive and open way.
  3. The ability to say “No” to requests when appropriate.
  4. Encouraging others to express their feelings and desires and treating them as equals.
  5. Being able to admit to mistakes and apologise for them.

This article contains other examples of assertive behaviours.

Assertiveness Training Course Locations

Our head office and main training centre is in Guildford, Surrey,

We also provide assertiveness training courses in London and Reading.

Similar Training Courses

Delegates interested in assertiveness training are often also interested in:

Customer Service Training Management Training


Further Assertiveness References And Reading

Further information on assertiveness can be found at the following websites:

Wikipedia:                                   Assertiveness Article

Harvard Business Review:     Assertiveness Article