Communication and Assertiveness

Our communication and assertiveness training courses will provide you with strategies which will show you how to communicate more directly, expressing your opinions honestly without infringing the rights of others. This allows for the development of strong, productive relationships and improves teamwork.


When you communicate assertively you act fairly and with empathy and are able to communicate difficult messages without creating conflict or destroying trust. By contrast, aggressive communication breaks down relationships and causes distrust. While it will often allow individuals to meet short-term aims in the longer run it will cause increasing dysfunction.

Our communication and assertiveness trainers have many years of experience in showing people how to develop their communication style to allow them to communicate in a clear and relaxed manner.

We can provide assertiveness training in London and across the UK. We have training centres in Guildford and London or can come to your site delivery the training if that would be more convenient.

Assertivness Training Course Approach

Our assertiveness training courses are focused on ensuring that we make you a clearer more assertive communicator. We are focused on ensuring that when you return to work there has been a clear, noticeable improvement on your communication skills. That means that we not only explain the key skills of clear and assertive communication in this training course but also move quickly to get people practising these skills. Learning to communicate assertively and clearly is a practical skill and as a result this course is unashamedly hands-on. It covers the key concepts and skills that delegates will need to be comfortable with but then gets people practising those skills. We use a variety of role plays and other scenarios to ensure that our delegates all practice these skills.

Also people often approach business interactions, especially more difficult ones, with a clear idea in their mind of what they will say and how they will communicate it. They then find that during the conversation they lose their confidence or find it difficult to get their point clearly heard and understand. We spend time looking at the types of communication that people find most difficult. We then work through ways that these issues can be addressed and also look at strategies that may be useful when working with difficult people.

Being able to communicate clearly and assertively is a key career skill. All employees, whether manager or team member, need to ensure that their needs and issues are clearly communicated to other people. This applies to people’s immediate teams but is arguably even more important with people that you don’t speak to as frequently whether they are inside or outside of your organisation.

Why Is Assertive And Clear Communication Important? Why Do People Struggle With It?

Assertiveness means the ability to stand up for yourself. It means feeling able to expressing your thoughts, feelings and beliefs in a direct and honest way and being able to respond in an appropriate way to people who do not agree with you. It is worth noting that being assertive does not mean that we do not respect and take into account other’s thoughts and feelings.

Given that we interact with others all day at home and at work, assertiveness is a key life skill. The ability to express yourself in a straight forward and reasonable way is an important personal skill.  Assertiveness training empowers you to act in your own best interests, to stand up for yourself without undue anxiety and to express your personal desires without denying the desires of others.

We find that often the issue people have with communicating clearly and assertively is that they tend to take a passive stance in an interaction. Many people have a strong desire to be liked by others. As a result they tend to place greater weight on the wants and feelings of others than they do on their own. As a consequence they fail to communicate their thoughts and feelings clearly to others, especially when the other part is expressing an opinion or desire that they do not agree with. They do this in the hope that they will please the other party, however it means that they allow others to make decision form them and to lead them.

By responding passively individuals will also often portray themselves as less decisive. This actually creates a less positive image of them and may make them feel less confident in their opinions. In addition, passive behaviour can often lead to treatment by others that reinforces this passive behaviour. In this way, passive behaviour can create a vicious circle. Passive behaviour leads to people making a less positive impression. In turn this leads to being treated less well, and as a consequence further erodes someone’s self-esteem and confidence. This leads to increasingly passive behaviour and the circle goes round again.

What Is The Difference Between Aggressive Behaviour And Assertive Behaviour?

There is a clear difference between aggressive behaviour and assertive behaviour.

When someone acts aggressively they undermine the rights or confidence of others. It can be exhibited in a number of ways from unduly rushing somebody, ignoring someone, instructing someone rather than asking them or simply failing to take into account someone else’s feelings. Aggressive behaviour does not take into account the feelings or interests of others. As a result an aggressive communicator will very rarely praise or consider others and when responding will often put others down. This will encourage the other person to respond in a non-assertive way. It is often an unsettling experience to be spoken to aggressively. It is common for the receiver can be left wondering what he or she did to deserve being treated in that way.

Good interpersonal skills mean you need to be aware of the different ways of communicating and the different response each approach might provoke.  The use of either passive or aggressive behaviour in interpersonal relationships can have undesirable consequences for those you are communicating with and it may well hinder positive moves forward.

Training Course Locations

Would head office is based in Guildford, Surrey,

We also provide assertiveness courses in London and Reading.

Similar Training Courses

Delegates interested in assertiveness training courses are often also interested in:

Managing Difficult People Management Training


Further Assertiveness References And Reading

Further information on assertiveness can be found at the following websites:

Wikipedia:                                   Assertiveness Article

Harvard Business Review:     Assertiveness Article