Effective Web Marketing Training

Effective Web Marketing – 1 Day

Planning a strategy

Web design issues

HTML code

Browser issues

Web publishing techniques

• Content
• Design
• Programming
  

Content

Design issues

• Graphics
• GIF
• JPEG

Programming

Management issues -Hosting

E-business trends

Selling

Marketing relationships

E-marketing

E-marketing sites

Tips

Advertising on the web

• Search engines
• Directories
• Meta tags
• Spiders
• Submitting your site

How search engines work

Using bookmarks

Use web site statistics

Link popularity

Link ranking

Monitoring results

• Questions