Course Objectives
Increased professionalism in business correspondence
Improved confidence and ability in written communication
skills
Clarity
- Ideas expressed clearly and explicitly
Appropriateness
- Using the correct tone for both the situation and
the reader
Exactness
- Vocabulary used and spelt correctly, conventions
for Punctuation and grammar observed
Conciseness
- Enough words to convey the message but not so many
as to obscure the meaning
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Tailoring
- The programme can be tailored to fit the context
of delegates’ needs, i.e. correspondence with customers,
internal reports, etc. House styles and layout templates
can also be incorporated
Content
- Preparation checklist
- Mind mapping as a preparation tool
- Identifying main and secondary purposes to be included
- Applying the AIDA formula to letters
- Applying SMART and BARC formulae to reports
- Writing opening and closing sentences
- Answering enquiries and complaints
- Active and Passive writing – the appropriateness
of each
- Structuring sentences and paragraphs correctly
- Commas, apostrophes, colons and semi-colons – why
and where should they be used
- Back to basics – nouns, adjectives verbs, adverbs,
auxiliary verbs, split infinitives, conjunctions,
prepositions, pronouns
- Avoiding wordiness
- Changing negatives into positives for a better
effect
- Forming plurals
- Common confusions
- The 15 most influential words you can use
- The VHF channels of communication
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