Why use business
plans
- Why do it
- What should be in it
- SWOT analysis
- PEST analysis
- Benefits to the business
Planning the future
- Developing strategies for the future; long and
short term aims.
Top level objective setting
- Mission statement; strategic objectives; planning
documents; constraints and requirements for the plan
period.
The sales & marketing plan
- Expected sales by time period; marketing and sales
methods; using the marketing mix-product, price, promotion
and place; associated costs; required revenue and
profit.
Supporting plan
- Divisional and departmental plans; service improvements;
quality and operations improvement; resourcing requirements;
capital expenditure plans; cost reduction and productivity
plans; acquisitions and disposals; organisational
development; supply chain management.
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Communication
- Involving others; keeping them informed; selling
the plan; dealing with conflict.
Budget and financial planning
- Expenditure forecasts; budgets and cash flow plans
and financial implications to the business; action
plans; approvals.
Approval of plan and allocation of budgets
- Departmental objectives for plan period; budget
acceptance; cascade objectives; devolve budgets.
Monitoring and control
- Responsibilities; cash flow monitoring; statistical
information; dated action plans.
Using the business plan
- Importance of reviews; meeting the planned objectives;
understanding justified assumptions.
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